From the last few years, the Indian cosmetic industry is showing strong growth. It is continuously developing. Also showing signs of growth in future as people of India are highly concerned regarding beauty. Both men and women spend lots of money for cosmetics and beauty products. Beauty products have become a very important part of our lives.
These days people are more concerned towards their appearance. They go for anything which adding value to their aesthetic appeal. Also, skin is the largest and one of the essential parts of our body. So it should properly care.
It should be noticed that India is not far behind when it comes to beauty brands globally. There are many leading brands that manufacture cosmetics such as Biotique, Colorbar, Coloressence, Dove, Elle 18, Faces, Himalaya, L’Oreal, Lakme, Lotus, Nivea, Revlon, Ponds, VLCC and many more.
Thus, choosing the right product from this large range of cosmetics isn’t that simple. We check for the brand background and see how popular it is and look at their popular products. We generally sort out such things to choose the right product for our skin.
Here is the list of top 10 companies whose cosmetics are very popular in India.
Lakme is a reputed Indian brand which is owned by Unilever. Lakme was founded in the year 1952 by JRD Tata.The company is headed by Mr. Anil Chopra who is the CEO of the company. In 1996 the Tata group decided to sell off its stake in Lakme to Hindustan Lever Limited.According to The Brand Trust Report in 2011 Lakme was also ranked at 47th as one of the most trusted brands in India.
This brand also sponsors the Lakme Fashion Week (LFW) twice a year.The Lakmé Perfect Radiance and Lakmé eyeconic kajal had gained a high market share. In the financial year 2012, Hindustan Unilever Limited had a rise in profit before tax and interest of about 23%.
Lotus Herbals Ltd. was set up in the year 1993 by Kamal Passi. This brand deals with manufacturing and selling of various kinds of cosmetics. The list includes face cleansers, sunscreens, winter care, hair oils, and shampoos.
Passi knew the importance of good packaging and made sure his products stand out in design. He also priced his products at least 10-15% lower than the contemporary brands in the segment. However, he doesn’t believe making a huge expenditure on advertising.
Lotus Herbals Ltd Company specializes in producing cosmetics that claim to have Ayurveda along with herbal goodness. The brand promotes their products by accrediting their USP to be a mixture of traditional knowledge and modern technology.
They believe in making use of herbal ingredients and making their product devoid of chemical-based, synthetic cosmetics. This brand is also strictly against the cruel practice of animal testing. Lotus Herbals Ltd. is growing at a rate of 35%-40% a year.
Biotique was launched by Vinita Jain in the year 1984. This brand also manages to stand out in the world of chemical-based cosmetics as it doesn’t contain any artificial preservatives or synthetic fragrances. The ingredients used are extracted naturally from herbs. Moreover, the herbs/plants used for extracting raw material are also monitored from its nascent stage hence the end product is organic.
L’Oreal is one of the giants in the cosmetic segment in the world. Jean-Paul Agon is the chairman and CEO. The Company has been present in India for about 20 years. Today, L’Oreal India is a subsidiary of L’Oreal which is growing at a very fast rate. L’Oreal Paris is one of the trademark brands of this company. In 2013 L’Oreal decided to invest Rs.970 crones in India. Moreover, in the same year L’Oreal made its first acquisition in India – Cheryl’s Cosmeceuticals, thus entering the professional skincare segment. In 2013 the company grew at a commendable rate of 70%.
This brand was founded in the 1970’s by Shahnaz Husain. She was awarded the Padma Shri in 2006. This brand also tries to harness the natural goodness of Ayurveda. Currently, it has around 350 products spread out over different categories like skin, hair, make up etc. The brand claims that its USP is the hard work done on research so that the quality of the product is of superior grade.
Among all the international players in the cosmetic segment in India, the first one to launch was none other than Revlon in 1995. It happened due to the collaboration between Umesh K Modi along with Revlon Pvt Ltd in 1994. Pricing is done for the mid-level consumers as it neither too high nor too low priced. The company owns approximately 20-25 % of the domestic color cosmetic market share.
It was launched way back in 1915 by T.L. It was later acquired by L’Oreal and in India, it was launched by its subsidiary, L’Oreal India. One of the major factors that have helped this brand to carve its niche is being reasonably priced in spite of having an international appeal. The Maybelline Colossal range was a huge hit in India which made the brand more popular.
The Himalaya Drug Company was founded in the year 1930 by Mr. M. Manal who had the vision to make Ayurveda accessible to the world. Himalaya has been able to patent its sunscreen, Under-Eye Cream, Anti-Acne range, and Hair Loss cream among others from the United States Patent and Trademark Office. The business of Himalaya in India contributed 60% of the brand’s sales of Rs 1, 200 crores in 2011. Himalaya is also the owner of the popular face wash ‘Purifying Neem’ which is very popular in a country like India where problems like acne and greasy skin are widespread.
Colorbar Cosmetics is one of the leading cosmetic brands in India. It was founded in 2004. The founder, as well as managing director of the brand, is Samir Modi. The brand is known for its bright peppy colors. Also, has a number of products to add color to nails, eyes, lips, and face.
The brand Elle 18 is owned by Hindustan Unilever Limited (HUL). It was launched in 1998. The USP OF Elle 18 is its low cost. It targets youth as it has bright colors along with neon shades in its products. The pricing of the products is also made keeping in mind the youth. The Elle 18 Colour Pop Liner (5ml) is priced at Rs 75.
To read the related article on Cosmetic Brands please visit The top 10 biggest cosmetics companies in the world.