Do you remember Orkut which told everyone which everyone about social networking websites and connecting through social networking sites in India? So again Orkut is coming up with the social network app ”Hello” in India in order to beat the famous Facebook.
This is a new social networking platform ‘hello’. It is set up by the founder of the very popular networking site Orkut. Orkut has again announced its entry into the market of India amongst the controversy nearby user data leak at very popular Facebook.
Orkut and Facebook were the biggest rivals
Once Orkut was a leading social networking site among Indians and Brazilians. The new networking app Hello is set up by Orkut Buyukkokten, who was the founder of Orkut.But due to the arrival of Facebook soon Orkut got diminished. Facebook had succeeded in capturing the large user base as all Indian become fond of user-friendly Facebook and its features. Due to this Orkut had to shut down its services in 2014. It is because had lost its shine to competitors such as Facebook.
But as we all know Facebook is facing real hard time due to the recent and highly controversial user data breach case. So Orkut is anticipating capturing the Indian market again by introducing a new social networking app Hello in India.
The Orkut spokesperson Buyukkokten stated in the media that “If you look at social media today, it has isolated people instead of bringing them closer. It has become more about broadcasting than sharing. We need a fresh start.
According to Orkut Buyukkokten,”Hello is built about interest-based groups where users with the same interests could connect. This will surely lead to true connections.
In addition to this, he said that with the launch of hello, they aim is to generate optimistic, meaningful, reliable networks and connections. This will also lead to sustained social engagement.
Orkut first time started in Brazil
Orkut was first initiated in Brazil in the year 2016 in July.
There are around 35,000 users who were a part of the beta testing that took place in the market of India. Through this testing, it was clear that Orkut is not yet vanished from India. And Orkut was enormous in India. That is the reason Orkut again wanted to enter in the most populated and lucrative market of India in terms of profitability. Orkut Buyukkokten said,” I’m delighted to say hello to India once again,” he said.
About Hello app
The hello app is accessible for download on App Store and Google Play.
When it was asked by Buyukkokten regarding the monetization model, Buyukkokten said that the company “does not have to sell user data to get revenues“.
He said that “When a user signs up, five things were asked of them. The things they are passionate about and then get sanctions that are non-intrusive. At the same time, users will be ensured that every publicist has a profile on hello in order to show greater answerability.
In the hello app there is no sharing of user information with third-party apps in it.
After India, US, France, and Germany is the target market
After Indian market, the company would look at developing its service in its home market which is the US. Not just United States the company is planning to expand and bring its operation in the other countries as well. This includes Germany and France.
Facebook is soon going to lose its user base
It seems that the Facebook will soon be going to lost its user base not only from India but the across the world. This is due to the biggest controversy of the data breach which the facebook is facing today. This social networking site has actually lost the trust its users.
It is found that the social networking giant Facebook has around 20 crore user base in India. Out of which over 5.62 lakh people in the country were “possibly affected”. They are affected by worldwide data breach case that also involves Cambridge Analytica.
The data mining firm has been suspected of gathering personal information of over millions of Facebook users illegitimately. This is to encourage polls in numerous countries during the election.
IT Minister Ravi Shankar Prasad warning to Facebook
According to the Facebook CEO Mark Zuckerberg, his business was dedicated to safeguarding honesty of elections all over the world. This includes India as well, as he attested before the US Congress.
Facebook’s data breach scam had also glinted a lot of disturbance in India. Last month the IT Minister Ravi Shankar Prasad warned the firm. He said that “strict” action would be there. If there is a single effort by Facebook is taken to impact polls by data theft.
He even clearly threatened to call Zuckerberg, if such kind of anything happened.
It is really exciting to see how people of India react towards this new social networking app. Will Orkut be successful in creating the same impression which it created the first time when it came? At that time Indians don’t even know what social networking site are. Lets see how Indians will welcome this Hello App.