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Most of us must be aware that sanitary napkins are not so broadly used in our country. There is the influence that as high as 88% of Indian women do not use them. Between these amazing stats comes this story from Anshu Gupta, the owner of the NGO, Goonj, in Delhi it has been revealed that about 43% of Indian women do not have access to sanitary fundamentals at the starting of periods, while 36% felt uncomfortable in buying them with other customers around. According to a study conducted by WHO (World Health Organization), as many as 67% women have had to have access to a sanitary essential from a friend, colleague or family member.

Hariom Tyagi, CEO of (Wet-Dry Personal Care), which own ever teen, a brand of premium feminine intimate hygiene products says that The bleak reality today is that 1 in 3 women hesitates in purchase sanitary essentials at a store in the presence of other customers. The WHO survey was the manner in Oct. 2017 and included women respondents from more than 35 cities in all India including Bangalore, Chennai, Cuttack, Delhi, Indore, Jaipur, Kanpur, Kolkata, Ludhiana, Mumbai, Ranchi, Srinagar, Surat, and Thiruvananthapuram. Out of all the members of the survey, as many as 45% says that they have had to use the sanitary napkins at least one time or two times a year. In some urban areas in India, a few women do not have the money to purchase themselves sanitary pads or even clean cloth to soak up their periods. Instead, they resort to padding their underwear with soil or constant ash. Observers talks to some women who carry out this dangerous practice every month.

More than 45% women felt that menstruation was still considered a taboo in the Indian society and 36% felt uncomfortable while buying sanitary essentials from a chemist shop in the presence of other customers. According to a National Family Health Survey (NFHS) 2015-16, about 57.6% of the Indian women use sanitary napkins and 62 percent women in the age group 15-24 years still rely on a cloth during periods. To beat the odds, ever teen brand has launched a period box which is unique, customizable, subscription based doorstep delivery service for a complete range of monthly sanitary essentials in the Indian market.

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